Testing before shipping
Why the shortest route to a better product starts with unfinished work.
Independent product studio
A small product studio.
Apps first, everyday products next.
Heroes Lab builds simple, useful apps and everyday products that make daily life easier.
Beta on TestFlight
PeopleAtlas
See who you know in every country. PeopleAtlas shows the people already in your iPhone contacts on a world map, right on your device.
Travel mode shows who you know there before you go.
Explore PeopleAtlas9:41
Your world14 countries
AK
4 people in TokyoTap to explore
What we're building
Products with a clear job.
A small, considered portfolio. Each product earns its place.
PeopleAtlas
See who you know, anywhere in the world.
Rabbit Reader
A calmer way to save and read what matters.
Vitalis, longevity
Make sense of the habits behind a longer life.
On the workbench
Next: small services, micro-SaaS and everyday physical products.
Always exploring
Our principles
Built with restraint.
01
Useful over clever
We start with a real, recurring need—not a novel feature.
02
Small and focused
Products do one job clearly, then get out of the way.
03
Privacy by default
Your information stays yours. That is a foundation, not a feature.
How we work
From question to useful product.
01
Discover
Find the sharpest version of the problem.
02
Prototype
Make the idea tangible, quickly.
03
Test
Put it in real hands and listen.
04
Ship
Release with care, then keep learning.
Get in touch
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